Having a blog on your own website has a lot of advantages. Nowadays, many people build their brand and business through their blog. Without further ado, let’s check the advantages of blogging on your own website.
Show the Personal Side of You
A website content that is crafted carefully like an about page or a homepage can be one of the ways to show the personal side of your brand or business. Blogging can provide a chance for your business to touch on concerns or issues of interest while targets to the customers. You can also share about what you and your team are passionate about. By blogging on your own website, you can get a rare opportunity to share what you have in mind and show your personality, as well as increase the likeability quotient of your brands.
Increases Traffic of Search Engine
When we talk about rankings of search engine, we would like you to image that blogging is like fishing. You will catch more fish if you spread more hooks in the water. It applies to blogging in the same way. The more you write contents in your website, the more indexed pages from your domain in search engines. It can increase the traffic of your website and the visibility of organic search.
When you publish a new page, it is like throwing another hook in the water. You will get more baits as more chances for your target market that can find your bite. It means that you will get more opportunities to rank your posts with different keywords as you write more blog posts on your website.
Increase the Support of Social Media Initiatives
It is hard to keep the presence of a social media without access to high-quality, unique content. It is good to actually share other people’s content on social media; however it will be better for you to direct those links to your own website. When you share blog posts of your own on social media, you can get more traffic to your website. But, it is tricky to get more traffic without having highly-relevant topic.
To add more, there is called as email newsletters in the blog posts. If you have got that, you might wonder what good and relevant content you should write with it. you should consider putting your top-10 list which highlight the best side of your blog over the last 2-4 weeks. Show off your informative content that your readers can appreciate.
Are you ready to start blogging on your website now?